Law Firm Marketing | Legal Writers

The importance of vulnerability in leadership and thought leadership

August 20, 2020

| Categories: content marketing strategy, Thought Leadership

In the face of growing complexity and uncertainty, the traditional idea of “tough as nails” leadership is losing support. Employees and consumers alike are seeking authentic and approachable leaders they can trust and that comes by leading with vulnerability. A different approach to leadership Traditionally, leadership has involved projecting a confident, competent, and authoritative image. This stems from the belief that employees respect “tough”…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

The ROI on thought leadership content

June 2, 2020

| No Comments

| Categories: content marketing, content marketing strategy, Thought Leadership

The concept of thought leadership has grown in popularity in recent years. However, it can be tricky to define and measure which can make it difficult for businesses to understand the impact it can make. But when done well, t delivers an impressive return on investment. What makes a thought leader? Thought leadership isn’t a novel concept. Every industry has its thought leaders. These…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

The difference between thought leadership and content marketing

April 6, 2020

| No Comments

| Categories: content marketing strategy, Thought Leadership

What is the difference between thought leadership and content marketing? Businesses across the world are turning towards content to power their marketing strategy. The categories of “content marketing” and “thought leadership marketing” have grown rapidly. These approaches have many similarities. This has led to some confusion around their roles, goals, and messaging. To get results, it’s important to understand the differences between them. Thought…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

Content marketing in the COVID-19 crisis

March 22, 2020

| No Comments

| Categories: content marketing, content marketing strategy, Uncategorized

These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 crisis is so crucial. At Legal Writers, we’ve been…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

How law firms can get started with content marketing

July 9, 2019

| No Comments

| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, marketing a law firm

Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

Why this is the year for fintechs

May 7, 2019

| No Comments

| Categories: content marketing, content marketing strategy, Financial advisors, Fintech, Startup, Technology, Uncategorized

In the aftermath of The Royal Commission report, some of the biggest issues within the Australian financial system lie exposed. The lack of transparency, regulation, and competition have been made very clear. With most large banks under fire, the industry is set for an overhaul, not just at the hands ASIC, but also from other smaller and modern players. We can also expect several…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

How financial planners can build their brand

March 7, 2019

| No Comments

| Categories: content marketing, content marketing strategy, Financial advisors, social media marketing, social media strategy

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry has left financial planning with a tarnished image. The report has highlighted conflicts of interest and called for greater professionalism in the industry. In the wake of the report, consumer trust in the industry has suffered. This presents a huge challenge to the industry. But it’s also an opportunity for firms…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

5 financial advisor marketing ideas that work

February 18, 2019

| No Comments

| Categories: content marketing, content marketing strategy, Financial advisors, inbound marketing, social media marketing

The financial planning industry has traditionally depended on referrals to generate new clients and drive business. However, investors today are increasingly turning to the internet to make their investment decisions. While referrals should still be a part of your marketing strategies as a financial advisor, online marketing can help you develop strong relationships with both current and prospective clients. When done right, online marketing…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

Legal Writers Wrap Up: October 2018

November 6, 2018

| No Comments

| Categories: content marketing, content marketing strategy, law firm marketing, marketing a law firm

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au