How law firms can get started with content marketing

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Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

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Why this is the year for fintechs

fintech marketing

In the aftermath of The Royal Commission report, some of the biggest issues within the Australian financial system lie exposed. The lack of transparency, regulation, and competition have been made very clear. With most large banks under fire, the industry is set for an overhaul, not just at the hands ASIC, but also from other smaller and modern players. We can also expect several…

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How financial planners can build their brand

financial planners reputation management

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry has left financial planning with a tarnished image. The report has highlighted conflicts of interest and called for greater professionalism in the industry. In the wake of the report, consumer trust in the industry has suffered. This presents a huge challenge to the industry. But it’s also an opportunity for firms…

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5 financial advisor marketing ideas that work

financial-advisor-marketing-ideas

The financial planning industry has traditionally depended on referrals to generate new clients and drive business. However, investors today are increasingly turning to the internet to make their investment decisions. While referrals should still be a part of your marketing strategies as a financial advisor, online marketing can help you develop strong relationships with both current and prospective clients. When done right, online marketing…

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Legal Writers Wrap Up: October 2018

Legal Writers Wrap up

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money.  Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

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Legal Writers Wrap Up: September 2018

Legal Writers Wrap up

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals.  If you’re struggling for ideas or time to get your marketing off the…

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Legal Writers Wrap Up: August 2018

Legal Writers Wrap up

August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to boost your marketing strategies, just press play. Or give us…

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How to make sure your business website attracts new clients

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Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are some important things that will help you create a…

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Legal Writers Wrap Up – June 2018

Legal Writers Wrap up

This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of these developments might pique your clients’ interests, get in…

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How to tell if your content marketing strategy is working

According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…

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