Marketing for lawyers, accountants and professional services
Traditionally, accounting has relied on long-term client partnerships and referrals to meet its business goals. With advances in technology, this approach is no longer enough. Potential clients today tend to shop around online before they hire an accountant. They are now more likely to find your accounting firm in search engine results or on a social media platform. This is why your online presence…
Have you ever Googled yourself? Go on, do it. What comes up on the first page of your results? Probably a LinkedIn page, along with your profile on your firm’s website, any professional accolades you’ve received and perhaps some links to your social media accounts or press mentions. If that’s what your results look like then it’s a good start, but what happens when…
You may have the best written and most informative content in the world on your blog, but without a social media strategy, you’re likely to be missing out on a huge swath of your possible audience. Social media channels are ideal for pushing out your own content, with the view of bringing viewers to your website. It also represents an opportunity to interact with…
Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…
So reluctantly you’ve decided to take the plunge and set your firm up on social media as part of your accounting or law firm marketing strategy. You’re excited at the promise of opening your firm up to a range of new clients and networks, but nothing is happening. It’s frustrating but before you decide to close down your account consider whether you’ve made any of these common…