Marketing for lawyers, accountants and professional services
Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…
September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals. If you’re struggling for ideas or time to get your marketing off the…
This month in the law – July 2018 Here at Legal Writers, we’ve wrapped up warmly to bring you this month’s Wrap Up. Parliament has been on winter break since 29 June, so there’s no new legislation to report for July, but the courts are always busy! We’ve brought you the best tidbits of legal news for all your content creation needs. If your…
We’re almost halfway through the year, and we know a lot of our clients are gearing up for the end of financial year crunch. There’s a lot happening out there across the practice areas, though – we’ve rounded the biggest news up for your convenience in the Legal Writers Wrap Up. If your clients would like to know more, get in touch and we’ll…
Keeping up with CPD points can be an onerous part of a lawyer’s responsibilities. It’s particularly hard to find resources for the core areas of Ethics and Practice Management/Business Skills. If your lawyers are struggling to gain their points, we have a solution. Better yet, it’s a solution which offers you a unique change to market your firm’s skills to clients: You can run…
It feels like Christmas was only yesterday but January has already whizzed past us. The summer recess for both Parliament and the courts means there haven’t been a lot of new developments this month. There’s always something happening, though, and we’ve rounded those changes up below. If you’re too busy catching up to write a newsletter or blog posts, get in touch, we’d be happy to…
It might be the holiday season, but Australia’s laws continue apace. Here are the major developments from December 2017 that we think your clients might like to hear about. If you’d like to write an article or share further with your clients, let us know and we’ll be happy to help. Corporate The Federal Government is consulting on a possible extension of the Director…
This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…
Every wardrobe needs at least one black outfit, and every professional services business needs an inbound marketing strategy. In a world where people are increasingly disaffected by outbound advertising, it’s quickly becoming an essential. Inbound marketing lets your clients find you. It’s less intrusive than mainstream advertising, which people hate so much they’d rather run ad-blocking software than experience adverts. It’s also cheaper. Direct…
As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…