Direct marketing communications
Your direct marketing communications can be one of the most effective and efficient ways to market your business. But how you communicate your brand and services can make the difference between a long-lasting relationship and a quick ending. Your business is represented in every communication – from emails to glossy brochures – so you want to get it right.
Whether you’re a firm of lawyers, CPAs or financial advisors, creating and implementing your online marketing strategy can be daunting, particularly if you’ve never done it before. With new technology, trying to balance online marketing with printed brochures is a modern-day challenge. We work with you to develop and implement a marketing strategy that suits your firm and your clients.
If you already have your direct marketing communication strategy in place, but need help making sure everything goes out or is updated regularly, we can help you. We can manage your firm’s email marketing or printed newsletters, researching and creating engaging blog posts and information for your clients and making sure it all goes out on time. We can also proactively take responsibility for keeping your collaterals up-to-date.
You know you’re in safe hands with Legal Writers because we’re also lawyers. We know how to write about changes in the law, financial services, and accounting practices in a way that is precise and accessible. This lets your advisors focus on looking after your clients while we help you find new clients. It’s cost-effective and makes good business sense.
We also understand if you’re not ready to hand over the keys to your direct marketing – you want to make sure that everything you send out is perfect. That’s why we’re flexible. We work with you to find the most efficient way to communicate your business – from editing brochures to researching and drafting newsletters. We’re flexible so that you can build your business the way you want.
Email marketing is one of the most effective ways to market your business. It gives you the opportunity to update your clients about changes in the law or accounting practices, and remind them of how you can add value or help them. There are two ways many professional service firms fall down when it comes to email marketing – they communicate too much or not enough.
Your business email marketing strategy shouldn’t leave your clients searching for the unsubscribe button. Your email is your online marketing newsletter, so it needs to be relevant, informative and engaging to read.
As an email marketing firm, we can help you select the right email marketing strategy for you, create your content and even send it out. This will mean your emails are always timely and follow a regular plan. No more worrying about what to write or when to send it out. We can even manage your email database and report to you on how many people received and clicked on your emails.
As everything we do is bespoke, you can also be assured that your emails will be unique and tailored to suit your clients.
With so much focus on email marketing, many people overlook how effective print newsletters can be – after all when was the last time you received a glossy newsletter in the mail? Printed newsletters are a great way to stand out from the crowd and convey the superior quality of your services.
We can help you create a newsletter strategy that gives you the best return on your investment and hits the mark with your clients. Working with your own team or specialist graphic designers, we’ll create newsletter samples and make sure your newsletter is designed with the highest quality in mind and contains interesting and informative content. Our newsletter service can also print it, ready to send out to your clients.
Marketing brochures, booklets and magazines
Whether you’re an accountant, financial advisor or law firm brochures are one of the first things that potential clients see, so it’s important they make a good first impression. Many businesses are also starting to differentiate themselves by using different formats like booklets and magazines to convey information about their brand and services.
We work with you to determine the best approach for your business and then help you write the words that explain what you do and how you help your clients. We have relationships with graphic designers so we can also design, layout and print your marketing materials as well.
The press is still a powerful medium. It can make potential clients stand up and pay attention, but the media needs to be approached carefully. It’s important to follow the established guidelines for writing press releases if you want to get the right exposure for your business. It’s not enough to tell the press what you do, you also need to give them newsworthy angles that they can craft a story around. That’s where we can help you.
As writers, we’re experts in storytelling. We pitch stories to media publications regularly and understand what they’re looking for. We can help you craft a newsworthy story for your press release. We also have relationships with PR specialists who can help you spread the word and approach specific media contacts if you want to.
Content marketing automation
Looking after your clients is a priority, which means that things like content marketing often aren’t a priority. That’s where we can help. We can take responsibility for automating your content marketing activity – whether it’s publishing your blog posts, creating and sending out emails and newsletters or keeping your marketing brochures up to date. We’re proactive so you can stay in touch with your clients when they need to hear from you.
With your marketing automated, you can focus on servicing your clients while we help you build your business.