Targeted Content Marketing: How to Know What Your Clients Don’t Know

As more and more businesses embrace content marketing, the amount of content online is growing. In the contest for consumer attention, most businesses focus on gaining the most clicks. However, content marketing success demands conversions and conversations. Audience engagement is at the heart of effective content marketing. It can be tough to consistently create content that keeps your clients and prospects engaged. Your audience…

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How law firms can get started with content marketing

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Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

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Legal Writers Wrap Up – June 2019

Legal Writers Wrap up

After what has seemed like months of suspended animation while the country waited for the Federal Election, things are finally moving apace. From whistleblower laws to expanded ASIC powers, plus rate cuts, APRA guideline changes and minimum rate readjustments, there’s plenty here for law firms, financial advisers and real estate agents to take note of. If you think your clients would like to know…

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Legal Writers Wrap – February 2019

Legal Writers Wrap up

It seems like Christmas was just a week or two ago, and yet somehow it’s February. Things are definitely full steam ahead in the Legal Writers office, but the same can’t be said for Parliament. With an election mooted for May, the government has unofficially entered caretaker mode and very little legislation is getting passed. That doesn’t mean that the courts and agencies are…

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Legal Writers Wrap Up: October 2018

Legal Writers Wrap up

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money.  Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

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Legal Writers Wrap Up: September 2018

Legal Writers Wrap up

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals.  If you’re struggling for ideas or time to get your marketing off the…

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Legal Writers Wrap Up: August 2018

Legal Writers Wrap up

August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to boost your marketing strategies, just press play. Or give us…

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Legal Writers Wrap Up – July 2018

Legal Writers Wrap up

This month in the law – July 2018 Here at Legal Writers, we’ve wrapped up warmly to bring you this month’s Wrap Up. Parliament has been on winter break since 29 June, so there’s no new legislation to report for July, but the courts are always busy! We’ve brought you the best tidbits of legal news for all your content creation needs. If your…

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Legal Writers Wrap Up – June 2018

Legal Writers Wrap up

This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of these developments might pique your clients’ interests, get in…

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How to tell if your content marketing strategy is working

According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…

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