How law firms can get started with content marketing

law_firm_content_marketing

Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

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Why this is the year for fintechs

fintech marketing

In the aftermath of The Royal Commission report, some of the biggest issues within the Australian financial system lie exposed. The lack of transparency, regulation, and competition have been made very clear. With most large banks under fire, the industry is set for an overhaul, not just at the hands ASIC, but also from other smaller and modern players. We can also expect several…

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Legal Writers Wrap – April 2019

Legal Writers Wrap up

With a Federal Election just around the corner, policy proposals are flowing thick and fast. From franking credits to tax cuts, we’re likely to see changes that significantly affect the finance, real estate, accounting and legal sectors. But until we know who’ll take the reins post-election, let’s take a look at things that have already been enacted. If you think your clients would like…

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How financial planners can build their brand

financial planners reputation management

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry has left financial planning with a tarnished image. The report has highlighted conflicts of interest and called for greater professionalism in the industry. In the wake of the report, consumer trust in the industry has suffered. This presents a huge challenge to the industry. But it’s also an opportunity for firms…

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5 financial advisor marketing ideas that work

financial-advisor-marketing-ideas

The financial planning industry has traditionally depended on referrals to generate new clients and drive business. However, investors today are increasingly turning to the internet to make their investment decisions. While referrals should still be a part of your marketing strategies as a financial advisor, online marketing can help you develop strong relationships with both current and prospective clients. When done right, online marketing…

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Legal Writers Wrap – February 2019

Legal Writers Wrap up

It seems like Christmas was just a week or two ago, and yet somehow it’s February. Things are definitely full steam ahead in the Legal Writers office, but the same can’t be said for Parliament. With an election mooted for May, the government has unofficially entered caretaker mode and very little legislation is getting passed. That doesn’t mean that the courts and agencies are…

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Legal Writers Wrap Up: September 2018

Legal Writers Wrap up

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals.  If you’re struggling for ideas or time to get your marketing off the…

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Accounting and Finance Wrap Up – July 2018

Legal Writers accounting and finance wrap up

This month in accounting and finance – July 2018 This is our first accounting and finance wrap up. Like our legal wrap up, each month we’ll bring you a summary of developments that may be relevant to your clients. This is designed to help you identify interesting things to write blog posts on, put in newsletters and talk to your clients about. If you’re running…

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Legal Writers Wrap Up – July 2018

Legal Writers Wrap up

This month in the law – July 2018 Here at Legal Writers, we’ve wrapped up warmly to bring you this month’s Wrap Up. Parliament has been on winter break since 29 June, so there’s no new legislation to report for July, but the courts are always busy! We’ve brought you the best tidbits of legal news for all your content creation needs. If your…

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How to make sure your business website attracts new clients

best-business-website

Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are some important things that will help you create a…

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