Legal Writers Wrap Up: September 2018

Legal Writers Wrap up

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals.  If you’re struggling for ideas or time to get your marketing off the…

Read More

Legal Writers Wrap Up: November 2017

Legal Writers Wrap up

This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…

Read More

Content marketing is just about content, right?

content-marketing-law firms

Creating content to market your firm should be easy. You pick a relevant topic and write away, right? Actually, there’s a lot more science behind content marketing and what it should contain in order to attract a potential client, and then help them decide that you’re the best firm for them. This process is called the sales funnel and it’s based on your buyer’s journey….

Read More

Does your law firm really need content marketing?

content-marketing-for-law-firms

Recently I had a question about a particular point of immigration law. I didn’t know whether I needed a lawyer, I just knew I needed some more information so I could decide whether I needed to engage an expert. My first point of call was Google. I typed in “immigration law Australia” and up popped a long list of websites, most of which looked rather…

Read More