Legal Writers Wrap – February 2019

Legal Writers Wrap up

It seems like Christmas was just a week or two ago, and yet somehow it’s February. Things are definitely full steam ahead in the Legal Writers office, but the same can’t be said for Parliament. With an election mooted for May, the government has unofficially entered caretaker mode and very little legislation is getting passed. That doesn’t mean that the courts and agencies are…

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Legal Writers Wrap Up: September 2018

Legal Writers Wrap up

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals.  If you’re struggling for ideas or time to get your marketing off the…

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Legal Writers Wrap Up: November 2017

Legal Writers Wrap up

This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…

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Measuring the success of your firm’s inbound marketing strategy

law firm inbound marketing

What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…

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How to find specialist writers for specialist firms

legal-content-specialists

It’s not that you don’t want to hire a content marketer. It’s that you’re a specialist, and your content needs to reflect that. Unfortunately, most technical specialists aren’t great writers, and most great writers aren’t technical specialists. So what’s a professional services firm to do?  If you’ve experienced this frustration, you’re not alone. Too often, law firms end up having to edit their outsourced…

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4 ways to promote that you won an award

Australia's-best-lawyers

It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…

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Should your firm really outsource legal content creation?

legal-content-marketing-law-firms

Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…

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Does your law firm really need content marketing?

content-marketing-for-law-firms

Recently I had a question about a particular point of immigration law. I didn’t know whether I needed a lawyer, I just knew I needed some more information so I could decide whether I needed to engage an expert. My first point of call was Google. I typed in “immigration law Australia” and up popped a long list of websites, most of which looked rather…

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