Tanya Ashworth-Keppel Director Legal Writers

Content marketing in the COVID-19 crisis

March 22, 2020

| Categories: content marketing, content marketing strategy, Uncategorized

These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 crisis is so crucial. At Legal Writers, we’ve been…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Targeted Content Marketing: How to Know What Your Clients Don’t Know

August 9, 2019

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| Categories: Uncategorized

As more and more businesses embrace content marketing, the amount of content online is growing. In the contest for consumer attention, most businesses focus on gaining the most clicks. However, content marketing success demands conversions and conversations. Audience engagement is at the heart of effective content marketing. It can be tough to consistently create content that keeps your clients and prospects engaged. Your audience…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

How to use content marketing to build trust

June 6, 2019

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| Categories: Uncategorized

Industries like law and financial services require clients to trust them. Here’s how to use content marketing to build that trust.

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Legal Writers Wrap Up – June 2019

June 5, 2019

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| Categories: law firm marketing

After what has seemed like months of suspended animation while the country waited for the Federal Election, things are finally moving apace. From whistleblower laws to expanded ASIC powers, plus rate cuts, APRA guideline changes and minimum rate readjustments, there’s plenty here for law firms, financial advisers and real estate agents to take note of. If you think your clients would like to know…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Legal Writers Wrap Up: October 2018

November 6, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, marketing a law firm

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Legal Writers Wrap Up: August 2018

September 4, 2018

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| Categories: content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to boost your marketing strategies, just press play. Or give us…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Legal Writers Wrap Up – June 2018

July 4, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, law firms, Legal Writers, marketing a law firm

This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of these developments might pique your clients’ interests, get in…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

How to tell if your content marketing strategy is working

June 20, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Legal Writers Wrap Up: April 2018

May 7, 2018

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| Categories: law firm marketing, law firms, Legal Writers

The leaves are changing, and so is the law. We take a look at what’s new and interesting in Australian law below. If you think your clients would benefit from an explainer on any of these developments, contact us and we’ll see if we can help! Taxation There have been some recent changes in employment taxes including: Fringe Benefits Tax (FBT): A new ATO…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Five common social media mistakes and how to avoid them

April 20, 2018

| 2 Comments

| Categories: content marketing strategy, law firm marketing, marketing a law firm, social media marketing

Social media may have been dismissed as a teen fad a decade ago, but nobody can afford to dismiss it in 2018. With over 2 billion users of social media worldwide, social media marketing is an excellent way to promote your professional business. If used correctly, it can significantly increase the influence exerted by your law firm or accountancy practice, helping you find prospects…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au