How to tell if your content marketing strategy is working

According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She relishes the challenge of taking even the most intricate judgement and making it accessible to the interested reader.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

Read More

Legal Writers Wrap Up: May 2018

Legal Writers Wrap up 600x300

We’re almost halfway through the year, and we know a lot of our clients are gearing up for the end of financial year crunch. There’s a lot happening out there across the practice areas, though – we’ve rounded the biggest news up for your convenience in the Legal Writers Wrap Up. If your clients would like to know more, get in touch and we’ll…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More

Five common social media mistakes and how to avoid them

social media marketing

Social media may have been dismissed as a teen fad a decade ago, but nobody can afford to dismiss it in 2018. With over 2 billion users of social media worldwide, social media marketing is an excellent way to promote your professional business. If used correctly, it can significantly increase the influence exerted by your law firm or accountancy practice, helping you find prospects…

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She relishes the challenge of taking even the most intricate judgement and making it accessible to the interested reader.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

Read More

Market Your Firm and Upskill Your Lawyers By Running a CPD Seminar

CPD seminar marketing clients

Keeping up with CPD points can be an onerous part of a lawyer’s responsibilities. It’s particularly hard to find resources for the core areas of Ethics and Practice Management/Business Skills. If your lawyers are struggling to gain their points, we have a solution. Better yet, it’s a solution which offers you a unique change to market your firm’s skills to clients: You can run…

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She relishes the challenge of taking even the most intricate judgement and making it accessible to the interested reader.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

Read More

4 ways to create quality legal content in 30 minutes or less

busy-lawyers-easy-content-marketing

As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More

Four Reasons Why Your Law Firm Should Start a Podcast

Podcasts aren’t just another way to get content out. They’re a powerful tool that’s growing in popularity amongst media outlets and marketing professionals alike. It gives you the ability to build a trusted relationship and get highly engaged listeners, all for the price of an entry-level microphone and some editing software. Australian law firms have been slow to jump on the podcast trend, but…

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She relishes the challenge of taking even the most intricate judgement and making it accessible to the interested reader.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

Read More

Why partners shouldn’t review your law firm’s blog posts and articles

law firm partner write content

I speak to a lot of law firms, talking about their marketing and helping them to create content that suits their brand, clients and budget. One thing that I hear often is that content is very costly and time-consuming for them to produce their law firm’s blog because their senior partners are heavily involved in its production and often become a bottleneck. This always amazes…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More

Measuring the success of your firm’s inbound marketing strategy

law firm inbound marketing

What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More

How to use email marketing to build your firm

email-marketing-law-firms

The sight of an overflowing inbox fills me with a dread, so why on earth would I recommend that your firm should engage in email marketing? Well, the simple fact is that email marketing does work…. when it’s done well. There are four things that make a good email marketing campaign. Speak to your audience with purpose The best emails are those that know…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More

4 ways to promote that you won an award

Australia's-best-lawyers

It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

Read More