How to make sure your business website attracts new clients

best-business-website

Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are some important things that will help you create a…

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Legal Writers Wrap Up: May 2018

Legal Writers Wrap up

We’re almost halfway through the year, and we know a lot of our clients are gearing up for the end of financial year crunch. There’s a lot happening out there across the practice areas, though – we’ve rounded the biggest news up for your convenience in the Legal Writers Wrap Up. If your clients would like to know more, get in touch and we’ll…

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How to create a simple legal marketing content plan and stick to it

legal-marketing-content-plan

At the heart of successful legal content marketing lies a steady stream of quality content. But creating relevant, engaging content on a regular basis requires a substantial amount of time and resources. To make the best of your limited time and resources, it is crucial to begin your journey with a simple legal marketing content plan. What is a legal marketing content plan? A…

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Legal Writers Wrap Up: March 2018

Legal Writers Wrap up

The year’s in full swing, with several big developments just around the corner. The Federal budget is scheduled for 8 May, so we’ll bring you the implications of that in a couple of months. The Cambridge Analytica scandal is still unfolding but it’s likely to bring with it some extra regulation around social media platforms and data gathering activities. In the meantime, here’s what’s…

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4 ways to use the Legal Writers Wrap Up in your law firm marketing strategies

law-firm-marketing-strategies

Every month, the Legal Writers Wrap Up highlights some of the major legal developments in Australian law. It’s been designed to give you current, interesting talking points that you can use in meetings with your clients and your law firm marketing strategies. The Legal Writers Wrap Up can also serve as a good starting point for your content marketing. Timely news updates and insightful…

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Legal Writers Wrap Up: January 2018

Legal Writers Wrap up

It feels like Christmas was only yesterday but January has already whizzed past us. The summer recess for both Parliament and the courts means there haven’t been a lot of new developments this month. There’s always something happening, though, and we’ve rounded those changes up below. If you’re too busy catching up to write a newsletter or blog posts, get in touch, we’d be happy to…

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Legal Writers Wrap Up: November 2017

Legal Writers Wrap up

This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…

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4 ways to create quality legal content in 30 minutes or less

busy-lawyers-easy-content-marketing

As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…

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What’s your personal brand?

personal-branding-for-lawyers

Have you ever Googled yourself? Go on, do it. What comes up on the first page of your results? Probably a LinkedIn page, along with your profile on your firm’s website, any professional accolades you’ve received and perhaps some links to your social media accounts or press mentions. If that’s what your results look like then it’s a good start, but what happens when…

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Why partners shouldn’t review your law firm’s blog posts and articles

law firm partner write content

I speak to a lot of law firms, talking about their marketing and helping them to create content that suits their brand, clients and budget. One thing that I hear often is that content is very costly and time-consuming for them to produce their law firm’s blog because their senior partners are heavily involved in its production and often become a bottleneck. This always amazes…

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