Legal Writers Wrap Up: November 2017

Legal Writers Wrap up

This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…

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4 ways to create quality legal content in 30 minutes or less

busy-lawyers-easy-content-marketing

As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…

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The What, Why and How of Using a Ghost Writer for Thought Leaders

What is ghost writing? Today’s thought leaders are publishing more than ever – here’s why they might be using a ghost writer. Often, you may want to promote your own brand as a thought leader as well as providing content for your law firm. Whether you’re the founding partner or a sole practitioner seeking to get a foothold in the industry, expert content can…

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Why partners shouldn’t review your law firm’s blog posts and articles

law firm partner write content

I speak to a lot of law firms, talking about their marketing and helping them to create content that suits their brand, clients and budget. One thing that I hear often is that content is very costly and time-consuming for them to produce their law firm’s blog because their senior partners are heavily involved in its production and often become a bottleneck. This always amazes…

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Why Inbound Marketing is the Perfect Match for Law Firms

inbound marketing law firm

Inbound marketing is the art of attracting prospects before they’re ready to buy your services. You may have heard this oft-quoted statistic from SiriusDecisions: 70% of the buyer’s journey is done before they reach out. Inbound marketing focuses on creating quality content that aligns with the interests of your desired customers. They’ll find your content organically, which means you’ll already be established in their…

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Measuring the success of your firm’s inbound marketing strategy

law firm inbound marketing

What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…

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How to use email marketing to build your firm

email-marketing-law-firms

The sight of an overflowing inbox fills me with a dread, so why on earth would I recommend that your firm should engage in email marketing? Well, the simple fact is that email marketing does work…. when it’s done well. There are four things that make a good email marketing campaign. Speak to your audience with purpose The best emails are those that know…

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4 ways to promote that you won an award

Australia's-best-lawyers

It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…

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Should your firm really outsource legal content creation?

legal-content-marketing-law-firms

Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…

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Convert more clients with clever SEO

SEO web traffic conversion

Designing a content marketing strategy for your law firm? Don’t overlook the power of great SEO to attract new clients. What is SEO? SEO, or Search Engine Optimisation, has gone through quite an evolution since its inception. Gone are the days when online content was littered with keywords that did nothing to improve the quality of the prose. Today’s SEO content is dynamic and seamlessly…

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