Law Firm Marketing | Legal Writers

Convert more clients with clever SEO

March 20, 2017

| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, marketing a law firm

Designing a content marketing strategy for your law firm? Don’t overlook the power of great SEO to attract new clients. What is SEO? SEO, or Search Engine Optimisation, has gone through quite an evolution since its inception. Gone are the days when online content was littered with keywords that did nothing to improve the quality of the prose. Today’s SEO content is dynamic and seamlessly…

Tanya Ashworth-Keppel

Tanya was admitted to the South Australian Bar in 2006 and practiced for several years in large and boutique firms before starting her own business in legal, financial and real estate content writing and editing. Her areas of expertise include contract law, property law, personal finance and personal injury. She also works closely with real estate professionals including real estate agents, property managers and mortgage brokers to deliver high quality engaging content.

Tanya is based in Adelaide. You can contact her by email at tanya@legalwriters.com.au or by telephone at +61 400 972 354.

www.legalwriters.com.au

Content marketing is just about content, right?

March 13, 2017

| 1 Comment

| Categories: content marketing, content marketing strategy, law firm marketing, law firms, law firms website, Legal Writers, marketing a law firm

Creating content to market your firm should be easy. You pick a relevant topic and write away, right? Actually, there’s a lot more science behind content marketing and what it should contain in order to attract a potential client, and then help them decide that you’re the best firm for them. This process is called the sales funnel and it’s based on your buyer’s journey….

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au

Does your law firm really need content marketing?

January 27, 2017

| 1 Comment

| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, Legal Writers, marketing a law firm, Uncategorized

Recently I had a question about a particular point of immigration law. I didn’t know whether I needed a lawyer, I just knew I needed some more information so I could decide whether I needed to engage an expert. My first point of call was Google. I typed in “immigration law Australia” and up popped a long list of websites, most of which looked rather…

Rakhee Ghelani

Rakhee graduated from the University of Melbourne with Honours and began her career practising taxation law. While working for blue chip companies like ANZ, Foster’s and General Motors she developed a flair for writing. She’s been featured in The Australian, Forbes and BBC publications, and enjoys creating content that leverages her knowledge of the law and business. Her expertise includes taxation, migration, financial services, corporate and employment law.

Rakhee is based in Melbourne. You can contact her by email at rakhee@legalwriters.com.au or call her on +61 409 418 297.

www.legalwriters.com.au