As a full service content marketing agency, Legal Writers can also help you with a range of other services. If you’re not sure what marketing strategies you need, click here. We’ll happily sit down for a coffee and a chat with you to talk about your goals and priorities.
Some of the things we offer include:
Digital Marketing Consulting
Digital marketing is the umbrella term that describes a portfolio of marketing strategies for your business. Content marketing, website copy, social media management and paid advertising are all components of a digital marketing strategy.
When you’re first contemplating a new marketing strategy it’s difficult to know where to begin. Talking to an experienced professional can help. We’ve helped numerous law firms, accountants and financial advisers develop plans that work for them. Using data-driven results, we’ll advise you where your dollars are best spent.
Website Design
Your website is the face of your business, so it’s important to make sure it impresses your visitors. We’re experienced in writing sharp, compelling website copy, but before you need copy, you need design.
Having worked with a wide range of businesses from law firms to financial services, we can advise you on layout and content that will draw people in. We maintain close relationships with a number of website design firms and will recommend the right designer for you. Together, we’ll work to create a website that’s as visually stunning as it is engaging.
Pay Per Click Advertising
To get your business in front of more people, we can help you leverage paid advertising across various social media platforms. Pay per click (PPC) advertising is most effective when you understand your potential audience. That way you can ensure that your content matches the people you’re hoping to reach. By utilising the demographic information collected by social media platforms, you can tailor your paid advertising to the right people every time.
Whichever platform you’re using for your PPC advertising, there are certain tricks that make it more effective. Many companies fall into common traps around PPC advertising. These include relying too heavily on broad match keywords and failing to split-test your advertisements.
As experienced professionals, we can help you make sure your PPC advertising is laser focused on exactly the audience that you’re trying to attract.
Google Ads
The key to success with Google AdWords is to set yourself up for success right from the start. Without the right training and strategy, it can prove a costly failure.
By using professionals you’re infinitely more likely to see results. We’ll set up a campaign for you that’s well designed and responsive. By A/B testing different headlines and messages, we can track how well your Google AdWord campaign converts visitors to buyers. From there, we can refine the campaign and roll it into a larger content marketing strategy across platforms.
Facebook Ads
Advertisements on Facebook differ from Google in that people rarely go to Facebook primarily to make a consumer decision. That means the adverts need to be crafted differently to persuade consumers to click away from the social experience.
We’ll work with you to establish your objectives for your Facebook advertising campaign. Then we’ll work out what your existing traffic looks like and help develop unique, engaging content to draw people in.
Twitter Ads
Compared to Google AdWords and Facebook, Twitter advertising is both cheap and highly targeted.
Twitter advertising campaigns are built around a specific objective, so before we start we’ll design an objective that will meaningfully contribute to increasing your client base and business revenue. Like Facebook, Twitter allows you to target your adverts to the right demographic and exclude those who won’t be interested. By employing keyword and follower targeting, we can focus on people who need a lawyer, accountant or financial adviser.
And with Twitter’s conversion tracking configured, we can report on the numbers you want to know. Once we’ve established your top-performing ad, we can manage the campaign so that your money is going to the right place.
LinkedIn Ads
LinkedIn has a justly earned reputation for being the best place to create a professional image. Advertising on LinkedIn strengthens that aspect of your brand.
There are a number of different marketing options through LinkedIn, from dynamic ads to sponsored InMail. Our first step is to go through the choices with you. Then we’ll create strong copy that will showcase your business’s expertise and inspire people to click through to your website.
Award entries and references
Being nominated for a professional award is always an honour, but it comes with a hefty time commitment. We can assist you to put together your award application, pulling together raw material to skilfully answer the criteria involved.
If you need professional references in support of your application, you may face another common problem: Your peers are very happy to support you, but they don’t know quite what to say. We can help phrase references for their approval which will bolster your application.
CPD training and presentations
If you’re a lawyer, certified accountant or member of another professional body, you need to fulfil a number of professional development hours per year. Gaining CPD points can be time consuming, and it’s often difficult to find training in core subjects.
Running a seminar counts towards CPD points for the lawyers or accountants who create and present the seminar. It also presents the perfect opportunity to offer value to your clients and position yourselves as knowledge leaders.
Why not let us help you put together a CPD training presentation that you can use as a marketing tool for your clients? We can put together a speech or video script, develop your notes or undertake research.
If any of our other services appeal to you, click here to arrange a chat with us. We’re always happy to share what we know.