Resources

Legal Writers Wrap Up: November 2017

Legal Writers Wrap up

This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…

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Legal Writers Wrap Up: October 2017

Legal Writers Wrap up

This month in the law Welcome to the inaugural Legal Writers Wrap Up! Every month we’ll highlight some of the more interesting developments in Australian law and see if we can help you target more clients with timely news. We’ve summarised a few developments below along with a quick look at who may want to know. If your clients would be interested in hearing…

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Why inbound marketing is the new black

Every wardrobe needs at least one black outfit, and every professional services business needs an inbound marketing strategy. In a world where people are increasingly disaffected by outbound advertising, it’s quickly becoming an essential. Inbound marketing lets your clients find you. It’s less intrusive than mainstream advertising, which people hate so much they’d rather run ad-blocking software than experience adverts. It’s also cheaper. Direct…

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4 ways to create quality legal content in 30 minutes or less

busy-lawyers-easy-content-marketing

As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…

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Four Reasons Why Your Law Firm Should Start a Podcast

Podcasts aren’t just another way to get content out. They’re a powerful tool that’s growing in popularity amongst media outlets and marketing professionals alike. It gives you the ability to build a trusted relationship and get highly engaged listeners, all for the price of an entry-level microphone and some editing software. Australian law firms have been slow to jump on the podcast trend, but…

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What’s your personal brand?

personal-branding-for-lawyers

Have you ever Googled yourself? Go on, do it. What comes up on the first page of your results? Probably a LinkedIn page, along with your profile on your firm’s website, any professional accolades you’ve received and perhaps some links to your social media accounts or press mentions. If that’s what your results look like then it’s a good start, but what happens when…

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The What, Why and How of Using a Ghost Writer for Thought Leaders

What is ghost writing? Today’s thought leaders are publishing more than ever – here’s why they might be using a ghost writer. Often, you may want to promote your own brand as a thought leader as well as providing content for your law firm. Whether you’re the founding partner or a sole practitioner seeking to get a foothold in the industry, expert content can…

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Why partners shouldn’t review your law firm’s blog posts and articles

law firm partner write content

I speak to a lot of law firms, talking about their marketing and helping them to create content that suits their brand, clients and budget. One thing that I hear often is that content is very costly and time-consuming for them to produce their law firm’s blog because their senior partners are heavily involved in its production and often become a bottleneck. This always amazes…

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Why Inbound Marketing is the Perfect Match for Law Firms

inbound marketing law firm

Inbound marketing is the art of attracting prospects before they’re ready to buy your services. You may have heard this oft-quoted statistic from SiriusDecisions: 70% of the buyer’s journey is done before they reach out. Inbound marketing focuses on creating quality content that aligns with the interests of your desired customers. They’ll find your content organically, which means you’ll already be established in their…

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Measuring the success of your firm’s inbound marketing strategy

law firm inbound marketing

What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…

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