How to develop a content marketing strategy from scratch

Start Your Content Marketing Strategy

You’re convinced. This is going to be the year you develop a content marketing strategy for your law firm, sit back and watch the new clients stream in. You’ll build your brand, become known as legal thought leaders, and maybe even go viral. Yes, this will definitely be Your Year. But first you have to get started. One common mistake that firms make is…

Read More

Common mistakes firms make on social media


So reluctantly you’ve decided to take the plunge and set your firm up on social media as part of your accounting or law firm marketing strategy. You’re excited at the promise of opening your firm up to a range of new clients and networks, but nothing is happening. It’s frustrating but before you decide to close down your account consider whether you’ve made any of these common…

Read More

How to Attract Dream Clients with Buyer Personas


So you’ve decided to develop a social media strategy. You’re not alone; law firms are increasingly competing in the online space, with a content marketing strategy and social media presence serving as a point of difference. But knowing that you need a social media strategy isn’t enough. You need to know who your strategy is aimed at. For example, a firm specialising in tax…

Read More

Is social media for lawyers too risky?


If the events of the last couple of months have shown us anything, it’s the power of social media. One day tweeting your mind can help you become President and the next it can land you in a boiling soup of constitutional and ethical dilemmas. So when it comes to your own reputation and that of your firm’s is social media for lawyers just…

Read More

Conquer the 3 challenges of great legal content


In remarks last week, NSW Chief Justice Tom Bathurst talked about a number of things – Depressed Darth Vader, hipster drinks –  including the tendency of lawyers to be ‘needlessly wordy’. His concern was that plain English is taking a back seat to legal jargon. That means less people are reading and engaging with the law. We agree. It is important that the public…

Read More

Does your law firm really need content marketing?


Recently I had a question about a particular point of immigration law. I didn’t know whether I needed a lawyer, I just knew I needed some more information so I could decide whether I needed to engage an expert. My first point of call was Google. I typed in “immigration law Australia” and up popped a long list of websites, most of which looked rather…

Read More